February 19, 2014
In my time as a professional services marketing professional, I can’t tell you how many times I see missed opportunities for law firms of between one to five practitioners. When you look for them online, you find no proprietary website, no information on their practice, and oftentimes only a generic contact information form a directory such a Yelp or FindLaw that leaves a prospective client unsure of whether their inquiry will make it through.
It’s perfectly fine if your new business leads come exclusively from word-of-mouth and referrals. I understand you built your practice from the ground up without any fancy marketing consulting or “tricks”. But think of how many more qualified leads you could attract with some basic professional collateral and a striking, noticeable brand logo that goes beyond a staid typeface print of your law firm’s name.
February 17, 2014
When running a business, whether large or small, one will often need to bring in some outside help. While this is not always an enjoyable proposition, it is often useful to help with day-to-day operations. In fact, without consultants, some people struggle to run their businesses. Simply put, a consulting firm can help a company and here are four reasons why this is the case. (more…)
February 11, 2014
A lot of managers and leaders do not know how to inspire their employees. A lot of them do not realize how much influence they have on the way their employees work and think. Some managers and leaders think that for as long as they give their employees a fair salary, that would be enough and that is where they are mistaken.
Those who are at the top of their companies or owners of businesses should take the time to inspire their employees to go beyond their call of duty so that their company can grow and be sustainable. Some HR Consulting and Marketing Consulting firms are designed to help leaders become better at what they do. To help managers and leaders on how to do just that, here are some tips how they can inspire their employees: (more…)
January 27, 2014
A successful leader does a few key things to separate him or herself from the pack. It is easy to see when looking to large corporate companies as they are just run a little better. While this is true, it is easy for a small business owner to be successful and help his or her company. With these six tips, one can be a more successful leader for an organization. (more…)
January 13, 2014
The threat of poverty is felt all over the world, and while it might mean slightly different things in different parts of the globe (a struggling man in the US could actually be middle-classed in a third world country, if he had his income and lived in that impoverished country), it is a universal sentiment that someone who cannot secure the essential needs without resorting to the charity of others would be considered poor.
We are often told that the way out of the stark and regimented existence of a “pay slave” is to set out on your own and build your own business. It sounds rather idealistic, but without an ivy league education and access of investors, bank loans, and other forms of funding, how can a struggling entrepreneur hit it big? It takes money to make money, right? (more…)